About

The Visionaries

The Minds Behind the Legacy

Where timeless glamour meets modern elegance — crafted by a team united by passion, heritage, and an unwavering pursuit of excellence.

Nice, France → Los Angeles

Julian Rouas

Founder & Chief Executive Officer

Born in Nice, France, Julian discovered at an early age that scent has the extraordinary power to capture memory. After a remarkable career that saw him coaching tennis to Prince Albert of Monaco, Kevin Costner, and Sharon Stone, a personal loss redirected his purpose.

The passing of his grandmother — and the realization that her essence could live on through fragrance — ignited a lifelong mission: to bottle the most precious moments in time. In 1996, Julian founded his fragrance company, and has since built a legacy distributed across luxury retail channels nationwide.

“Every fragrance is a scent from a past time — a memory with a story.”